“The antelope will not be killed if it stands between the branches.” Or “if the antelope is unhappy, then it is because of the hunter.” – The antelope is a symbol of intelligence. Above all, small companies like to identify themselves with the antelope. Conversely, should a company identify with the hunter, then it is because they consider themselves especially wily: in the wild, the hunter imitates the call of the young animal in order to entice his prey. Author: Doris Kubisch